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OpenAI's GPT-5.6 Price Cut: A Shift in Enterprise AI Economics

July 31, 2026

OpenAI's GPT-5.6 Price Cut: A Shift in Enterprise AI Economics

AI models have become dramatically more capable, but putting that intelligence into production creates a different challenge: cost. A chatbot answering occasional questions is relatively easy to budget for. An AI agent continuously reading documents, calling tools, reviewing code, and reasoning through workflows can consume enormous numbers of tokens. OpenAI's July 30 pricing changes directly target that problem. GPT-5.6 Luna's API price has fallen by 80% to $0.20 per million input tokens and $

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